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Losing less money as important as making more money

Losing less money as important as making more money


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This video post is part of Sullivision on NRN.com, a resource center for restaurants looking for service, leadership and sales-building techniques from industry expert and NRN columnist Jim Sullivan.


All money is not created equal: $100 in sales is $100, less taxes and expenses. But $100 in savings is, well, $100.

So while restaurants should always focus on making more money, a simultaneous focus on how to waste less is also needed. Look at any foodservice training manual and you’ll find the first 10 pages chockablock full of company history, mission statements and the importance of guest service. But all too often the manuals overlook the most important message of all: Finance 101, or what the average profit on the dollar is.

If restaurants fail to provide initial and daily insight into how low foodservice margins are, a million-dollar opportunity to waste less and make more has been squandered. This insightful video, from the DVD 60 Second Lessons in Leadership, is an effective visual teaching tool for any restaurant’s team members — both younger employees and seasoned vets — who may routinely overlook the basic principles of gross sales versus net profit.

Jim Sullivan is chief executive and founder of Sullivision.com, which designs leadership, service and sales-building products, programs and services for the Top 200 restaurant and retail brands worldwide. Clients have included McDonald’s, American Express and Walt Disney Company. More information on Sullivision and its products and services can be found at Sullivision.com.

Follow Jim Sullivan on Twitter: @Sullivision


4 Ways to Sustain the Mindset of Making More Money

Economic downturns make it more important than ever for entrepreneurs to secure the marketing support they need to sustain profitability for their small businesses. Jennifer Kem, CEO of The Master Brand Institute, knows from experience the pain of losing everything due to the drastic shift in the 2008-2009 financial crisis when she was forced to close her brick-and-mortar retail business. Within a year, she was bankrupt, borrowing money from her mother, and knocking on literal and proverbial doors to see where she would find the next best opportunity to finance herself and her two daughters.

Today, she is the CEO of two future-proof, eight-figure earning enterprises, both of which focus on brand strategy and marketing consulting for corporate and small businesses. As she watches the economy struggle and small business leaders pivot from the potential of profit loss, Jen feels passionate to offer both her story and the necessary tools that helped her to rebuild from a broke to a blockbuster business leader so that they can do the same.

This is the Success Map, a four-part marketing strategy Jen has developed to keep business leaders increasing income and impact regardless of the state of the economy through mindset, messaging, marketing, and monetization.


4 Ways to Sustain the Mindset of Making More Money

Economic downturns make it more important than ever for entrepreneurs to secure the marketing support they need to sustain profitability for their small businesses. Jennifer Kem, CEO of The Master Brand Institute, knows from experience the pain of losing everything due to the drastic shift in the 2008-2009 financial crisis when she was forced to close her brick-and-mortar retail business. Within a year, she was bankrupt, borrowing money from her mother, and knocking on literal and proverbial doors to see where she would find the next best opportunity to finance herself and her two daughters.

Today, she is the CEO of two future-proof, eight-figure earning enterprises, both of which focus on brand strategy and marketing consulting for corporate and small businesses. As she watches the economy struggle and small business leaders pivot from the potential of profit loss, Jen feels passionate to offer both her story and the necessary tools that helped her to rebuild from a broke to a blockbuster business leader so that they can do the same.

This is the Success Map, a four-part marketing strategy Jen has developed to keep business leaders increasing income and impact regardless of the state of the economy through mindset, messaging, marketing, and monetization.


4 Ways to Sustain the Mindset of Making More Money

Economic downturns make it more important than ever for entrepreneurs to secure the marketing support they need to sustain profitability for their small businesses. Jennifer Kem, CEO of The Master Brand Institute, knows from experience the pain of losing everything due to the drastic shift in the 2008-2009 financial crisis when she was forced to close her brick-and-mortar retail business. Within a year, she was bankrupt, borrowing money from her mother, and knocking on literal and proverbial doors to see where she would find the next best opportunity to finance herself and her two daughters.

Today, she is the CEO of two future-proof, eight-figure earning enterprises, both of which focus on brand strategy and marketing consulting for corporate and small businesses. As she watches the economy struggle and small business leaders pivot from the potential of profit loss, Jen feels passionate to offer both her story and the necessary tools that helped her to rebuild from a broke to a blockbuster business leader so that they can do the same.

This is the Success Map, a four-part marketing strategy Jen has developed to keep business leaders increasing income and impact regardless of the state of the economy through mindset, messaging, marketing, and monetization.


4 Ways to Sustain the Mindset of Making More Money

Economic downturns make it more important than ever for entrepreneurs to secure the marketing support they need to sustain profitability for their small businesses. Jennifer Kem, CEO of The Master Brand Institute, knows from experience the pain of losing everything due to the drastic shift in the 2008-2009 financial crisis when she was forced to close her brick-and-mortar retail business. Within a year, she was bankrupt, borrowing money from her mother, and knocking on literal and proverbial doors to see where she would find the next best opportunity to finance herself and her two daughters.

Today, she is the CEO of two future-proof, eight-figure earning enterprises, both of which focus on brand strategy and marketing consulting for corporate and small businesses. As she watches the economy struggle and small business leaders pivot from the potential of profit loss, Jen feels passionate to offer both her story and the necessary tools that helped her to rebuild from a broke to a blockbuster business leader so that they can do the same.

This is the Success Map, a four-part marketing strategy Jen has developed to keep business leaders increasing income and impact regardless of the state of the economy through mindset, messaging, marketing, and monetization.


4 Ways to Sustain the Mindset of Making More Money

Economic downturns make it more important than ever for entrepreneurs to secure the marketing support they need to sustain profitability for their small businesses. Jennifer Kem, CEO of The Master Brand Institute, knows from experience the pain of losing everything due to the drastic shift in the 2008-2009 financial crisis when she was forced to close her brick-and-mortar retail business. Within a year, she was bankrupt, borrowing money from her mother, and knocking on literal and proverbial doors to see where she would find the next best opportunity to finance herself and her two daughters.

Today, she is the CEO of two future-proof, eight-figure earning enterprises, both of which focus on brand strategy and marketing consulting for corporate and small businesses. As she watches the economy struggle and small business leaders pivot from the potential of profit loss, Jen feels passionate to offer both her story and the necessary tools that helped her to rebuild from a broke to a blockbuster business leader so that they can do the same.

This is the Success Map, a four-part marketing strategy Jen has developed to keep business leaders increasing income and impact regardless of the state of the economy through mindset, messaging, marketing, and monetization.


4 Ways to Sustain the Mindset of Making More Money

Economic downturns make it more important than ever for entrepreneurs to secure the marketing support they need to sustain profitability for their small businesses. Jennifer Kem, CEO of The Master Brand Institute, knows from experience the pain of losing everything due to the drastic shift in the 2008-2009 financial crisis when she was forced to close her brick-and-mortar retail business. Within a year, she was bankrupt, borrowing money from her mother, and knocking on literal and proverbial doors to see where she would find the next best opportunity to finance herself and her two daughters.

Today, she is the CEO of two future-proof, eight-figure earning enterprises, both of which focus on brand strategy and marketing consulting for corporate and small businesses. As she watches the economy struggle and small business leaders pivot from the potential of profit loss, Jen feels passionate to offer both her story and the necessary tools that helped her to rebuild from a broke to a blockbuster business leader so that they can do the same.

This is the Success Map, a four-part marketing strategy Jen has developed to keep business leaders increasing income and impact regardless of the state of the economy through mindset, messaging, marketing, and monetization.


4 Ways to Sustain the Mindset of Making More Money

Economic downturns make it more important than ever for entrepreneurs to secure the marketing support they need to sustain profitability for their small businesses. Jennifer Kem, CEO of The Master Brand Institute, knows from experience the pain of losing everything due to the drastic shift in the 2008-2009 financial crisis when she was forced to close her brick-and-mortar retail business. Within a year, she was bankrupt, borrowing money from her mother, and knocking on literal and proverbial doors to see where she would find the next best opportunity to finance herself and her two daughters.

Today, she is the CEO of two future-proof, eight-figure earning enterprises, both of which focus on brand strategy and marketing consulting for corporate and small businesses. As she watches the economy struggle and small business leaders pivot from the potential of profit loss, Jen feels passionate to offer both her story and the necessary tools that helped her to rebuild from a broke to a blockbuster business leader so that they can do the same.

This is the Success Map, a four-part marketing strategy Jen has developed to keep business leaders increasing income and impact regardless of the state of the economy through mindset, messaging, marketing, and monetization.


4 Ways to Sustain the Mindset of Making More Money

Economic downturns make it more important than ever for entrepreneurs to secure the marketing support they need to sustain profitability for their small businesses. Jennifer Kem, CEO of The Master Brand Institute, knows from experience the pain of losing everything due to the drastic shift in the 2008-2009 financial crisis when she was forced to close her brick-and-mortar retail business. Within a year, she was bankrupt, borrowing money from her mother, and knocking on literal and proverbial doors to see where she would find the next best opportunity to finance herself and her two daughters.

Today, she is the CEO of two future-proof, eight-figure earning enterprises, both of which focus on brand strategy and marketing consulting for corporate and small businesses. As she watches the economy struggle and small business leaders pivot from the potential of profit loss, Jen feels passionate to offer both her story and the necessary tools that helped her to rebuild from a broke to a blockbuster business leader so that they can do the same.

This is the Success Map, a four-part marketing strategy Jen has developed to keep business leaders increasing income and impact regardless of the state of the economy through mindset, messaging, marketing, and monetization.


4 Ways to Sustain the Mindset of Making More Money

Economic downturns make it more important than ever for entrepreneurs to secure the marketing support they need to sustain profitability for their small businesses. Jennifer Kem, CEO of The Master Brand Institute, knows from experience the pain of losing everything due to the drastic shift in the 2008-2009 financial crisis when she was forced to close her brick-and-mortar retail business. Within a year, she was bankrupt, borrowing money from her mother, and knocking on literal and proverbial doors to see where she would find the next best opportunity to finance herself and her two daughters.

Today, she is the CEO of two future-proof, eight-figure earning enterprises, both of which focus on brand strategy and marketing consulting for corporate and small businesses. As she watches the economy struggle and small business leaders pivot from the potential of profit loss, Jen feels passionate to offer both her story and the necessary tools that helped her to rebuild from a broke to a blockbuster business leader so that they can do the same.

This is the Success Map, a four-part marketing strategy Jen has developed to keep business leaders increasing income and impact regardless of the state of the economy through mindset, messaging, marketing, and monetization.


4 Ways to Sustain the Mindset of Making More Money

Economic downturns make it more important than ever for entrepreneurs to secure the marketing support they need to sustain profitability for their small businesses. Jennifer Kem, CEO of The Master Brand Institute, knows from experience the pain of losing everything due to the drastic shift in the 2008-2009 financial crisis when she was forced to close her brick-and-mortar retail business. Within a year, she was bankrupt, borrowing money from her mother, and knocking on literal and proverbial doors to see where she would find the next best opportunity to finance herself and her two daughters.

Today, she is the CEO of two future-proof, eight-figure earning enterprises, both of which focus on brand strategy and marketing consulting for corporate and small businesses. As she watches the economy struggle and small business leaders pivot from the potential of profit loss, Jen feels passionate to offer both her story and the necessary tools that helped her to rebuild from a broke to a blockbuster business leader so that they can do the same.

This is the Success Map, a four-part marketing strategy Jen has developed to keep business leaders increasing income and impact regardless of the state of the economy through mindset, messaging, marketing, and monetization.



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